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“The voice in your head is not you. You are listening to that voice. It’s a heckler, trying to make you feel bad.”
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Up next, The smartest people have mastered these 6 core skills ► • The smartest people have mastered the...
John Amaechi knows what it takes to go from overlooked to unstoppable. The NBA veteran and psychologist reveals the mindset behind his success—how mastering the mundane, handling setbacks, and focusing on small, deliberate actions led him to achieve the extraordinary.
Success isn’t about talent—it’s about paying the FEE: Focus, Effort, Execution.
0:00 A high performance mindset
1:20 How to achieve remarkable things
2:27 A psychologist first
3:04 What do I need to do today?
3:49 The FEE model
6:24 Get dunked on
7:29 A heckler in your head
Read the video transcript ► https://bigthink.com/series/legends/j...
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About John Amaechi:
John Amaechi OBE is a world-renowned organizational psychologist, bestselling author, and Professor of Leadership at the University of Exeter Business School. As the founder of APS Intelligence Ltd., John leads a global team that transforms leaders and cultures by combining cutting-edge behavioral science with psychological insight. His bespoke programs aren’t about quick fixes—they drive sustainable growth, ethical leadership, and organizational well-being.
From his roots in Stockport, near Manchester, to becoming the first Briton to play professional basketball in the NBA, John’s personal journey exemplifies resilience and ambition. Inspired by his mother’s words—“The most unlikely of people in the most improbable of circumstances can become extraordinary”—John has spent his career challenging expectations and helping others unlock their potential. An adviser to FTSE 100 boards, a LinkedIn Top Voice, and the recipient of the Sport Industry Integrity and Impact Award, John is recognized as one of the most influential voices in leadership and organizational culture. His bestselling book, The Promises of Giants, inspires leaders worldwide to embrace authenticity, drive ethical change, and create lasting legacies.
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“If you’ve never been dunked on, you set your bar too low”. Too damn right! Fantastic analogy.
it makes me remembered when my fav teacher said "determine the price of success and pay it in advance" and it took me a long time to understand that
I spent most of my life focused on how little effort I could put into something and still not fail. I got pretty good at it. Unfortunately it left me without the skills and experience to actually chase the things I really wanted.
I was just a young boy cleaning the court during basketball games when John Amaechi played for Panathinaikos in 1996. After one game, he gave me his jersey — a gesture I never forgot. It’s truly inspiring to see the incredible career he’s built in psychology. I later became a basketball player myself and today run a successful IT company, with a deep appreciation for psychology. John was not only a great player, but also a remarkably intelligent man.
Regards from Split
I went to one of the Basketball 🏀 summer Camps John Amaechi was talking about in Manchester England and I remember him talking to a group of us one evening after a day of drills and games and him being so adamant that the NBA is not the dream we necessarily thought it is... He was talking about the demanding schedule and what life you actually miss out on especially as most dream of being a star player on a NBA team and reality is most become role playing journey men who have all the sacrifice still without the freedom to play how they want, admiration, or big contracts. It made an impression on me, put things in perspective and remained in my mind over 18 years later... now I see my main adult careers as a Prison officer and Ambulance Technician as equally if not more of a blessing 😊 as they to me anyway gave me more real and personal connection and insights to the people/ world around me! So I totally respect John Amaechi being a Psychologist first and Professional basketball player after 👏🏽
The challenge lies in finding what is truly worth paying the FEE for, when nothing seems compelling enough. More frustrating still, the one program that does intrigue me is offered only across the ocean at Oxford, an option foreclosed to me by midlife and circumstance. So perhaps, if I am honest, even that program might not be enough. I envy those who find the object of their FEE.
bruh this guy is spot on.. "what needs to be true" , "what do i need to do TODAY" etc is real
The voice in your head isn’t always critical.
Sometimes it’s cautious, wounded, or just tired of being disappointed.
Giving 100% isn’t just about drive. It’s about knowing you’re finally in a space safe enough to go all in.
“To meet your potential, and then stretch it.” Love this
The bit about people only caring about the minimum effort that they can get away with induces a lot of perspective. We are simply shortchanging ourselves this way. Ty!
One of the best and most profound “Bog Think’s” I have watched
This guy makes so much sense. Very serendipitous that I stumbled upon him.
John gave an inspiring talk at my high school Georgetown Day School in the late 2000s. This was a treat to see what he’s up to now!
The power of wearing two watches.
That explanation of resilience is the best I've heard yet. The dip is where you truly discover who you are. That's when you muster your mind, body and spirit to rise from the ashes like a phoenix.
Great timing! Really needed this video 😊 let’s get it everyone
You are not the voice in your head - That was soo powerful! <3
Simple, you burn out at 100%. You may recover, reborn and transform. However, statistically, being a normal middle class person is actually a much easier lifestyle.
Next level articulation and explanation. Pure diamond value here
“The voice in your head is not you.” That’s a new concept for me
@JakeSezz
“If you’ve never been dunked on, you set your bar too low”. Too damn right! Fantastic analogy.
@muftiwibawa66
it makes me remembered when my fav teacher said "determine the price of success and pay it in advance" and it took me a long time to understand that
@factorfitness3713
I spent most of my life focused on how little effort I could put into something and still not fail. I got pretty good at it. Unfortunately it left me without the skills and experience to actually chase the things I really wanted.
@kaizengrit
I was just a young boy cleaning the court during basketball games when John Amaechi played for Panathinaikos in 1996. After one game, he gave me his jersey — a gesture I never forgot. It’s truly inspiring to see the incredible career he’s built in psychology. I later became a basketball player myself and today run a successful IT company, with a deep appreciation for psychology. John was not only a great player, but also a remarkably intelligent man.
Regards from Split
@welcometothehumanexperience
I went to one of the Basketball 🏀 summer Camps John Amaechi was talking about in Manchester England and I remember him talking to a group of us one evening after a day of drills and games and him being so adamant that the NBA is not the dream we necessarily thought it is... He was talking about the demanding schedule and what life you actually miss out on especially as most dream of being a star player on a NBA team and reality is most become role playing journey men who have all the sacrifice still without the freedom to play how they want, admiration, or big contracts. It made an impression on me, put things in perspective and remained in my mind over 18 years later... now I see my main adult careers as a Prison officer and Ambulance Technician as equally if not more of a blessing 😊 as they to me anyway gave me more real and personal connection and insights to the people/ world around me! So I totally respect John Amaechi being a Psychologist first and Professional basketball player after 👏🏽
@Chatoyancify
The challenge lies in finding what is truly worth paying the FEE for, when nothing seems compelling enough. More frustrating still, the one program that does intrigue me is offered only across the ocean at Oxford, an option foreclosed to me by midlife and circumstance. So perhaps, if I am honest, even that program might not be enough. I envy those who find the object of their FEE.
@cracc_baby
bruh this guy is spot on.. "what needs to be true" , "what do i need to do TODAY" etc is real
@ElennaFortis
The voice in your head isn’t always critical.
Sometimes it’s cautious, wounded, or just tired of being disappointed.
Giving 100% isn’t just about drive. It’s about knowing you’re finally in a space safe enough to go all in.
@mariobenic
“To meet your potential, and then stretch it.” Love this
@kritzzy11
The bit about people only caring about the minimum effort that they can get away with induces a lot of perspective. We are simply shortchanging ourselves this way. Ty!
@philipeick4218
One of the best and most profound “Bog Think’s” I have watched
@colin6768
This guy makes so much sense. Very serendipitous that I stumbled upon him.
@alexbh
John gave an inspiring talk at my high school Georgetown Day School in the late 2000s. This was a treat to see what he’s up to now!
@Lamont4D
The power of wearing two watches.
@Sportsbikeguy
That explanation of resilience is the best I've heard yet. The dip is where you truly discover who you are. That's when you muster your mind, body and spirit to rise from the ashes like a phoenix.
@Ryyychous1
Great timing! Really needed this video 😊 let’s get it everyone
@suri4Musiq
You are not the voice in your head - That was soo powerful! <3
@quinn6152730
Simple, you burn out at 100%. You may recover, reborn and transform. However, statistically, being a normal middle class person is actually a much easier lifestyle.
@Zendicay
Next level articulation and explanation. Pure diamond value here
@pringlescan81
“The voice in your head is not you.” That’s a new concept for me