Facebook Video Ads Guide

Paid Media Pros

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1.8万回視聴・ 332いいね・ 2023/02/08

Facebook is continuing to prefer video creatives over other formats in most of our accounts. In this video, we'll discuss the settings available for video ads and give you a handful of best practices to get the most from your campaigns.

0:33 - Why Use Video Ads on Facebook?
2:56 - Campaign Objectives that are Compatible with Video Ads
3:41 - How to Create a Video Views Objective Campaign
4:12 - Start of Ad Creation Process for Facebook Video Ads
4:50 - Adding Media to Your Facebook Video Ads
5:30 - Best Practice for Video Aspect Ratio
8:57 - Video Length Requirements & Best Practices for Facebook Video Ads
10:41 - How to Trim a Facebook Video to Shorten Length
11:45 - Best Practices Around Video Content to Start a Video
12:44 - Customizing Facebook Video Thumbnails & Logo Overlays
14:47 - Considerations for Designing for Mobile & Sound Off
15:26 - Adding Captions to Facebook Video Ads
16:32 - Suggestions for Using a Text Overlay on Facebook Ads
17:53 - Adding Primary Text, Headlines, & Descriptions to Video Ads
19:17 - Leverage Video Viewers in Retargeting Audiences

#facebookvideoads #facebookvideoadexamples
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