Beginners guide Google Tag Manager and Google Analytics. What do they do and most importantly how can they help improve your marketing?
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Table of Contents:
0:09 - Google Suite Introduction
0:18 - Google Tag Manager
2:10 - Google Analytics
2:58 - Google Optimize
4:19 - Outro

Google Tag Manager Vs Google Analytics - What's The Difference?

Google Tag Manager Vs Google Analytics: What’s the difference? ✅

📍 Are you wondering...

How is Google Tag Manager different from Google Analytics?
How to implement Google Analytics with Google Tag Manager?
What’s the importance of implementing Google Tag Manager on my website?
What do they do and how can they help improve your marketing campaigns?

This quick start marketing guide will help you learn the differences between Google Tag Manager Vs Google Analytics, and another powerful free tool you may not have heard about before Google Optimize.

You will not only know the answers to all of that, but you will also have everything you need to improve your digital marketing tracking and your website’s data collection so you can make better decisions when it comes to optimizing your digital marketing campaigns.

Remember, what isn’t tracked can’t be measured, and without measurement, you can’t improve. Look, you don’t have to be an expert on Google Tag Manager, just knowing the basics of what each one of these tools do for you will put you ahead of most online business owners.

Now why should you care? Simple, Google analytics and Google tag manager are no longer optional when it comes to being successful with your digital marketing efforts.

Basically, these are what these free tools do for your online business’ website:

Google Tag Manager helps you organize all of your codes so you don't have to add codes to individual pages
Google Analytics helps you track what is happening to your conversions
Google Optimize allows you to test different page elements to optimize your conversions

Take note that these are all free tools. So be wary of anyone who wants to charge you to use these.

You can pay a freelancer to install and set them up for you, but the services themselves are free and should always be created under a Google account you own.

In the following weeks, I will also give you setting up Google Analytics tutorial and setting up your Google Tag Manager tutorial so you can know how to use Google Tag Manager.

📍 So, if you want to move your online business forward, make sure to….

Keep watching to know Google Tag Manager Vs Google Analytics clearly.
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I’m Jason Whaling and I will update you with the latest paid and owned media campaign strategies to optimize your business’ lead generation, conversions and sales. I hope this video made it clear to you what’s the difference between Google Tag Manager vs Google Analytics and why you need it for your online business strategy.
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