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Behind Designs

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4.5万 回視聴 ・ 1117いいね ・ 2021/01/20

How Aldi Get Away With Stealing From Other Brands

Have you ever wondered how Aldi get away with their fake brands? Aren’t things like this the reason Trademarks exist? Isn’t it illegal? Why don’t Aldi get sued and taken to court? Well its all to do with their clever use of graphic design. In This video I answer all of these questions and explain how they use clever design to get around any legal issues that copying another brands intellectual property might cause. We also look at the way brands like the beer brand Brewdog are starting to fight back.
Aldi are one of the fastest growing supermarket companies in the world, with more and more people shopping in their stores how much longer will they be able to get away with it? Especially with some many people swearing with blind taste test hauls that the Aldi fake product is indeed better than the original one they are copying.

Thanks for watching.

Sources

www.lexology.com/library/detail.aspx?g=7b5bc326-8c…

www.smh.com.au/business/consumer-affairs/attack-of…

serjeants.co.uk/stop-aldi-copying-your-product/

www.marketingweek.com/supermarkets-misleading-cons…

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