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Seeking History

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34 回視聴 ・ 5いいね ・ 2025/05/19

History of Walmart

From Five-and-Dime to Global Goliath: A History of Walmart
The story of Walmart, the retail behemoth that has indelibly shaped the landscape of shopping, began with a simple idea and relentless drive. In 1962, Sam Walton, a seasoned retailer with a knack for identifying unmet needs, opened the first Wal-Mart Discount City store in Rogers, Arkansas. This humble beginning laid the foundation for a company that would revolutionize retail, for better or worse, and become a global icon.

Sam Walton's early career was marked by a keen understanding of value and customer service. After gaining experience in various retail roles, including managing a Ben Franklin variety store, he recognized the potential in offering lower prices in high volumes. His first successful venture was a discount store called Walton's Family Center in Bentonville, Arkansas. This experience provided the blueprint for Wal-Mart, emphasizing a no-frills approach, efficient operations, and a focus on undercutting competitors.

The initial growth of Walmart was deliberate and strategic, primarily focusing on small towns in the American South and Midwest that were often overlooked by larger retailers. This allowed Walmart to establish a loyal customer base before facing intense competition. Walton's commitment to "everyday low prices" was a cornerstone of his strategy, attracting price-sensitive consumers and driving significant sales volume.

The 1970s marked a period of significant expansion and innovation for Walmart. The company went public in 1970, providing the capital for further growth. Crucially, Walmart invested heavily in logistics and technology. The development of its own distribution centers and a sophisticated inventory management system gave it a significant competitive advantage, allowing for efficient restocking and lower operational costs. This focus on streamlining the supply chain became a hallmark of Walmart's success.

The 1980s saw Walmart's rapid ascent to national prominence. The expansion into larger metropolitan areas and the introduction of new store formats, such as Sam's Club (a membership-based warehouse club) in 1983 and Walmart Supercenters (combining discount retail with a full-service grocery store) in 1988, broadened its reach and appeal. Sam Walton's folksy charm and unwavering dedication to his employees (whom he called "associates") fostered a strong company culture, at least in the early days. His hands-on approach, including visiting stores and engaging with staff, became legendary.

The 1990s witnessed Walmart's globalization and its entrenchment as the world's largest retailer. Expansion into international markets, starting with Mexico in 1991, marked a new phase of growth. However, this expansion also brought increased scrutiny regarding the company's labor practices, environmental impact, and its effect on local economies.

The 21st century has presented both opportunities and challenges for Walmart. The rise of e-commerce and online retailers like Amazon posed a significant threat. In response, Walmart has invested heavily in its online presence, offering online shopping, delivery services, and store pickup options. The company has also faced ongoing criticism regarding its wages, benefits, and impact on small businesses.


Despite the controversies, Walmart's influence on the global economy and consumer behavior remains undeniable. It has driven down prices, increased access to a wide range of goods, and created millions of jobs worldwide. The legacy of Sam Walton's vision, a relentless pursuit of efficiency and low prices, continues to shape the retail landscape, making Walmart a pivotal and often debated force in modern history.

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