We’ve partnered with accessiBe to deliver the first event of our Season 2: “The ROI of Web Accessibility for Agencies” on the 9th of June 2022.

Up to 25% of the general population has some form of disability that affects their experience of the web, whilst only 2% of the web is built with accessibility web solutions in place.
In this video, you'll hear from Alycia Anderson, an accomplished TEDx motivational speaker, Hans Fuchs, one of accessiBe's leading partners managers, Jimmy Newson the founder and CEO of Moving Forward Small Business, and Yan Margolin, a New York City attorney with a focus on commercial litigation.

The ROI in our topic does not only stand for a monetary return but also a moral one. This also includes better results, enhanced search engine optimization (SEO), and a more inclusive customer base. Also, what we mean by Web Accessibility is so much more than screen readers, assistive technologies, accessible websites, various web accessibility guidelines, accessible rich internet applications, or specialized web browsers. It is a holistic approach to enable people with various disabilities to operate on a level playing field with able-bodied people.

In the event we covered four aspects of the topic:

The Why? Why should agencies and brands care in the first place?

The How? Knowing that 98% of the web is not accessible, re-doing all those sites one by one might not be the best way to go about it.

The Business case: What can Agencies and Customers gain from web accessibility?

The Legal case: What kind of legal protection does web accessibility standards compliance give a business?

Hans kicked off the conversation by stating that the need for web accessibility has gone through the roof by the accelerated digitization of our world because of the pandemic. A site's accessibility was already very important long before that, but the web has become the primary way we interact with our jobs, our entertainment, and pretty much everything else.

According to Alycia, web accessibility is pretty inconsistent across various types of websites, and the upside potential and the opportunity are endless and limitless for people with disabilities. Communications technologies, mobile apps, and other electronic and information technology-related advances promise a truly accessible world and a level playing field if they're developed with accessibility in mind.

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